I’ve got some news…
For starters, holy crap! This thing is growing like crazy. Thank you, sincerely.
Secondly, and for the not so thrilling (depending on how you take it) news…
I will now be moving this to a monthly newsletter.
For some of you, that might be entirely too much time between posts and I can fully understand you stepping away from this.
For others, this could be exactly what your inbox (and you) need. A breath.
A pattern interruption of content consumed.
What led to this?
When I first started the newsletter, I had never written for public consumption before. Outside of landing page and ad copy. I was also, already limited on time. But nonetheless, I wanted to give back to the community and I selfishly wanted to get my thoughts out of my head, having them live in a single place. This has become that.
Much more than that, if I’m honest.
The love and support for each dispatch and the content have been amazing.
Time is still very much a factor though. However, there’s another piece to this very large decision that I’ve made.
Probably the most critical piece…
I was ideating and collaborating on the next newsletter (which will be great, I promise) and I realized that it wasn’t 100% complete. There was something missing.
For me, and this newsletter, I refuse to ship something unless I myself am obsessed with it. Otherwise, I’m just adding to an already insanely chaotic and noisy space.
Which led to a longer talk internally about how much value could be delivered, if more time and obsession was placed into the writing and composing. There was already a hint of this when I went from a weekly newsletter to bi-weekly.
It gave me a taste… a taste of what I could put out for you, value-wise, if I spent enough time on the theme, the content, and the collaborations.
The next dispatch is with a friend of mine, David Herrmann. We’ll be unpacking the idea that the science of advertising works because of the art of advertising.
Which, for some, could be an easy thing to slap together. For us, we’re pouring a ton into it and approaching with deeper thinking on why and how to mold that today’s environment. Covering ideas, such as how our challenge now, as advertisers, is to rebuild relevance to new needs, values, and behaviors. Re-energizing consumers of the brands that we service.
Understandably, it deserves more time.
In the end, I’ve told you that you will get nothing but transparency from me, and there you have it. Hopefully, you’ll decide to stick around ;)
Wishing you all the best this week - the next dispatch will drop on Sep. 1st!
Cheers,
Jake the Ad Nerd