Nerd out on Ads with Jake.

Welcome to The Ad Nerds community!

If you’re here, you probably already know what to expect: a nerded out exploration of paid social, ad teardowns, some real-talk on the hard lessons I’ve learned, and a crap-ton of nerdy insights for anyone in the marketing/advertising world.

Plus… I’ll be sprinkling in my experiences revolving around investing and advising for some forward-thinking DTC brands.

It’s a raw look at how I got started. From $0 and no brands to over $30 million managed a year, with 24 clients and 12 team members. It’s not an overnight success story.

I’m definitely not the loudest in this space and I have happily succeeded quietly for some time.

My chest does not hurt from pounding.

However, I now feel like it’s my job to give back, shed some light on everything that I’ve learned (and continue to learn), and reintroduce advertising for DTC in a more impactful way. If it helps someone new to the space, a business owner, or even a veteran operator… I’ll have accomplished what I set out to do.

If any of this sounds intriguing to you…

Then sign up now to catch the next dispatch!

In the meantime, do you know anyone else who would be into this nerdy ad stuff? If so, share it with your friends.

PS. You can also follow me on Twitter where I provide as much value as I can without pushing agency links, FB courses, or books (this is not a jab at anyone who is and I’ll occasionally link to those that are).

It’s a state of mind
more than it is a place.

There used to be something uniquely special in the simplistic creativity of advertising, especially in Facebook Ads. There was a beauty that spilled over from previous advertising channels/tactics and eras where selling was an art form.

I do everything I can for the community, to get back to that realization of what it really takes to grow a brand through creative marketing and retention strategies.

For some of you, the advertising space has become loud and less… beautiful.

If you’re like me, you hold stock in pretty creative that can also move product. You take the time to write engaging copy and build out long-term strategies that can actually scale businesses.

If you’re here to resist the urge to chase that hack. That shortcut. Keep reading…

Ask yourself, where’s the original thought in this space and the embrace of solving challenges?

Asking that question to myself, led me to create a place for you that shows there’s still something special when it comes to advertising, and we’re not alone with that feeling.

In this community, we celebrate our fundamental ideas of how we believe advertising should be done and inspire others to start thinking about what/why we’re doing and build upon it in your OWN WAY.

We are… The Ad Nerds.

You work hard and you deserve more resources that offer a fresh take on how you, and the businesses moving product, should think about advertising to fellow human beings, on the largest digital platform(s) in the world.

If anything, a resource that challenges and inspires you.

With that…

We’re just getting started.

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Can I forward the emails?

Yes. Forward away! Spread these words as wide as you like, on whatever platform you currently prefer.

Will there be a paid subscriber element?

Eventually, I think I’ll work my way towards that. However, this nerdy stuff is just floating around in my head and I need somewhere to put it. So, for now, and for the foreseeable future, it’s all free! Just for you.

Move to The Ad Nerds community

It’s a state of mind more than it is a place. Join a community of people who share your interests in advertising, who want to bring new ideas to the table, and nerd out when talking about it all.

Seriously… you’re invited to rent some space in my head for free and start living in The Ad Nerds community today.

To find out more about the company that provides the tech for this newsletter, visit Substack.com.